Is data cleansing your landline telephone records the key to your contact centre’s success?
We think so, but we’re bound to, as data cleaning specialists! So, rather than take our word for it, here at landlinecheck we’ve done some number crunching and analysed the results of the landline telephone checks that we’ve undertaken between July 2019 and June 2020.
The B2B and B2C data lists cleansed were provided by call centres, data list owners, data brokers and CRM managers, working across a range of business sectors. During the year, hundreds of lists were uploaded to landlinecheck for checking. Files ranged from as few as 50 records to as many as 250,000 landline telephone numbers.
Of the checks performed, we discovered a staggering 37% of the landline telephone data in the lists processed were either invalid or inactive. When we broke this down we found 18% of the numbers were dead and a further 19% had call barring in place rendering them uncontactable.
Landline Status Analysis
So, what did that mean to the clients who had supplied the data? Well, armed with an updated cleansed data list, clients reported a host of benefits. Performing a simple landline telephone number check before putting the data to use, improved their outbound calling efficiency and productivity in numerous ways which we’ll explore:
Increased Efficiency
If you think your contact centre’s outbound activity could benefit from increased efficiency, cleansing your landline telephone records before use is a good place to start. A simple check can be undertaken in minutes and can quickly identify invalid and inactive numbers. In fact, over 25,000 numbers can be processed per hour before use, saving you time and money in the long-run on your outbound calling efforts. Removing dead numbers from your dialler before you start, ensures you only use quality data and contact landline numbers that will accept incoming calls. Pre-processing your calling data also enables improved campaign management and resource planning.
Improved Connectivity
Clients that checked their landline telephone data and removed dead numbers from their lists inevitably experienced an uplift in connectivity rates. Depending on the age and quality of data, the improvements experienced ranged from 10 to 50%. To get an idea of how cleansing your landline data can improve connectivity rates take a look at our < CONNECTIVITY IMPROVEMENT CALCULATOR>. The calculator enables you to input your current connection rate and see a tailor-made example of how your call centre connectivity rate could improve.
Better Sales Conversion Rates
Without question, one of the ultimate goals for clients using the landlinecheck data cleansing service was to reach more potential customers and achieve better results. Improved connectivity and higher contact rates led to more meaningful conversations and ultimately provided an increased return on outbound calling investment. Improved sales conversion rates also have the knock-on effect of boosting call centre staff morale.
Enhanced Client Satisfaction
Telemarketing Agencies, data list Owners and data brokers have all utilised the landlinecheck service to increase the efficiency and productivity of their operations. With an average 37% of data being removed from their clients’ lists a considerable amount of both time and money has been saved by no longer contacting invalid or inactive numbers. These savings have been passed on to their clients increasing their overall satisfaction in the service they are receiving.
Maintaining Reliable and Compliant Data
Utilising data cleansing services such as landlinecheck not only ensures your landline data is 100% reliable but also enables you to remain fully compliant with data regulations. The accuracy of data deteriorates over time with consumer data lists often decaying faster than business lists. We recommend that our clients check their records at least every six months to reap the many rewards of maintaining reliable, accurate data.
Click here to find out more about the landlinecheck service or call us on 01442 590800.